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Dec 5, 2013 8:00am EST
who has done extensive research on the economics of health. lisa powell. thank you for joining us. tell us first, if you think something like this is going to work to fight obesity in mexico. >> thank you for having me. mesko has moved up to the rank of the most obese nation in the world, and the concern is youth obesity. mexico is looking to see what it can do, and prison sentence might be one way to go. they are trying to disinvest -- disincentive eyes sugary beverages and consuming junk food. research has shown if you have a 10% increase in price, which is what the one peso per liter tax works out to be, it is estimated that would reduce conduction -- consumption. lower income individuals tend to be more price sensitive, and given that this is based on data in the u.s., we could see more of a bump in reduction. tendsx on junk food, that to be less price sensitive, so with an eight percent tax, we can see a 6%-7% reduction. part, andstand that that makes sense, but will that mean slimmer waistlines? ? -- waistlines? >> it is an excellent question. it depends on what people will
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